Embedded payments have become the norm in our personal lives. In fact, a report from IDC predicts that 74% of digital consumer payments globally will be conducted via platforms owned by nonfinancial institutions by 2030. Unfortunately, IDC also found that 73% of financial institutions globally have technology infrastructures for payments that are far from future-ready. Today, we haveBhavin Turakhia, CEO and Co-founder ofZetaon theBanking Transformed podcast. Bhavin discusses how embedded payment technologies are becoming available to organizations of all sizes, allowing legacy banks to keep pace with technology leaders. This episode of Banking Transformed is sponsored by Zeta Zeta helps issuers launch next-gen card programs with its cloud-native and fully API-enabled stack that includes processing, issuing, lending, core banking, and many other capabilities. Zeta has 1400+ employees with over 70% in technology roles across locations in the US, UK, Middle East, and Asia. Globally, eight issuers and 30 fintechs have issued 15M+ cards on Zeta’s platform. For more information visitwww.zeta.tech