Something cool I discovered while buying Marshmallow Mateys for my kids… On this episode Russell talks about a new idea he had about opt-in’s and why it’s super easy. He then walks you through the steps you need to take to do it too. Here are 3 cool things you’ll hear in today’s episode: Why Russell only buys sugary cereal for Christmas. Why not every business is cookie cutter and you should use different tools to build your list. And see how you can start your own Almond milk making business So listen below as Russell walks you through his list building strategy. ---Transcript--- Hey everyone, this is Russell Brunson. I’m out in the snow the day before Christmas, and we’re about to lay down some Marketing In Your Car. All right everyone, we’ve been hoping, we’ve been praying, we’ve been wishing, we’ve been dreaming of a white Christmas and sure enough, Christmas is tomorrow and today we woke up and it is snowing. We are having an official white Christmas. We didn’t thin...