In this video I will talk about the Getting to Yes: Negotiating Agreement Without Giving In book by Roger Fisher, William Ury and Bruce Patton. This book is about negotiation. Negotiation is all around our lives. It isn't about the standard negotiation techniques, it introduces a new approach called principled negotiation. Chris Voss: Never Split the Difference https://youtu.be/1UsqGHbZG10 Twitter: https://twitter.com/AttilaonthWorld YouTube channel: https://www.youtube.com/channel/UCADpTO2CJBS7HNudJu9-nvg