Welcome
歡迎光臨

Hey, it's Seth.And this is the nine nine principles that separate successful projects from theones that don't work. So well, of course, for entrepreneurs and people who seekto make a difference. Hey, it's Seth. I've been an entrepreneur and afreelancer for 40 years. It's been a long journey along the way.
嘿，我是賽斯。這就是把成功的項目和不成功的項目區分開來的九九條原則。當然，對於企業家和那些想有所作為的人來說。嘿，我是賽斯。我做了40年的企業家和自由職業者。這是一段漫長的旅程。

I've interactedwith literally millions of people who care enough to show up and do the hardwork of being an entrepreneur. If you're one of those people, this is a coursefor you before we get started some things to understand the first, what does iteven mean to be an entrepreneur? Look around, look around the built world, allaround us, whether it's the buildings or the sidewalk to culture, we engage inthe local school, all of it, every single element of it, sooner or later gotyou because of the work of an entrepreneur, maybe that person wasn't seeking tomaximize financial return, but they were seeking to make a difference.
我已經接觸過數百萬人，他們非常關心自己的表現，並努力成為一名企業家。如果你是這些人中的一員，在我們開始一些事情之前，這是一門課程，讓你明白，作為一名企業家意味著什麼？環顧四週，看看週圍的建築世界，看看我們週圍，無論是建築還是文化的人行道，我們都在當地的學校里，所有這些，每一個元素，遲早會因為一個企業家的工作而得到你，也許那個人並不是在尋求最大化的經濟回報，但他們想有所作為。

Someone wentfirst, someone said here, I made this someone figured out how to make thingsbetter by making better things. The work of an entrepreneur is not to gopublic. The work of an entrepreneur is not to find a job without a boss. We'lltalk about that in a minute. The work of an entrepreneur is to find a problemand to solve it and to do it in a way that someone who has a choice.
有人先走了，有人說，我做了這件事有人想出了怎樣把事情做得更好。企業家的工作不是上市。企業家的工作不是找一份没有老板的工作。我們一會兒再談。企業家的工作就是找到一個問題，解決它，並以一個有選擇的人的方式去做。

Chooses them todo it in a way that makes a difference. There are lots of ways to be anentrepreneur. Most of the ways to be an entrepreneur are frustrating a slog,but if you understand some basic underlying principles of what it means to makethis difference in the world, what it means to do it with scale.
他們選擇了一種不同的方式。成為企業家有很多方法。做企業家的大多數方法都是讓人沮喪的，但是如果你了解一些基本的基本原則，那就是如何讓世界變得與眾不同，那麼規模化意味著什麼。

Whether or notyour goal is to maximize money. It gets a lot easier. All systems are like thatwhen you structure them, right. It feels like the wind is at your back. Likeyou've got a knack for it. So what I'm hoping will happen over the course ofthis project is that you will listen to these lessons.
不管你的目標是不是最大化金錢。變得容易多了。所有的系統都是這樣的，對吧。感覺就像是風在你背后。好像你有一個訣竅。所以我希望在這個項目的過程中，你們會聽到這些教訓。

Several timesthat as you are listening to them, you will challenge me. You will think hardabout what you disagree with and why you will find counterexamples. You willexplore those counterexamples and see if I'm truly wrong. And if I am great,because now you've seen exactly what I don't see, and you can use it to youradvantage.
好幾次當你在聽他們的時候，你會挑戰我。你會認真思考你不同意什麼，為什麼會找到反例。你將探究這些反例，看看我是不是真的錯了。如果我很棒，因為現在你已經看到了我看不到的東西，你可以利用它來占你的便宜。

It's sodifficult when we are trying to build something new. To keep our head abovewater because we're surrounded by people who mean well, but who want us to besafe. And so they will challenge us to hold back. We are not surrounded by alot of role models, a lot of ways to understand where to go next.
當我們試圖建立一個新的東西時，這是非常困難的。因為我們週圍的人都是善意的，但他們希望我們安全。所以他們會挑戰我們阻止他們。我們身邊没有很多榜樣，没有很多方法去理解下一步該怎麼走。

So this isn't acourse about this tactic or that tactic. It is definitely not a course abouthustle and it is not a course about hype. It is not a course about usingpressure and bullying tactics to get what you want because all of that works inthe short run, but none of it works in the long run. One of the things I'mgoing to challenge you to do is be ready to change your mind because after allthat sort of course is for.
所以這不是一門關於這個戰術或那個戰術的課程。這絕對不是一門關於匆忙的課程，也不是一門關於炒作的課程。這不是一門關於使用壓力和欺淩策略來獲得你想要的東西的課程，因為所有這些都在短期內有效，但從長遠來看没有任何效果。我要挑戰你的一件事就是準備好改變你的想法，因為畢竟這類課程是為了。

That the bestinteractions we have real learning happens when we change our mind. I'm nothere to reassure you, but I might be here to challenge some of the things youthink you know about systems, about the magic of building something as anentrepreneur. And if you are not open to changing your mind, it will take a lotlonger.
當我們改變主意的時候，我們真正學到的最好的互動就會發生。我不是來安慰你的，但我可能是來挑戰你認為你知道的一些關於系統的東西，關於作為一個企業家建立某種東西的魔力。如果你不願意改變你的想法，那就需要更長的時間。

For you to goforward. So here's what I've discovered. What happens if you act as if I don'tagree with you, but if I did, I would try this. I don't think that what youjust said is true, but if it was, it would mean this and this approach ofsaying that it might not be there, but then this story to let you buildstructures in your head structures of how things could be, if you let go of theway things are.
讓你繼續前進。這是我發現的。如果你表現得好像我不同意你怎麼辦，但如果我同意，我會試試這個。我不認為你剛才所說的是真的，但如果是真的，那就意味著這個和這種說它可能不存在的方法，但是這個故事讓你在你的頭腦中建立起一個結構，來解釋事情是如何發生的，如果你放開事情的現狀。

There are nine pillars described in thiscourse, I numbered them, but for no good reason, there are not enough medicalorder. Karen, not in order of priority. And they are definitely not in theorder that you need to apply them, but I have no clue. Which one should comefirst and which one should come ninth, but I've numbered them for convenienceso that you can come back to them.
這門課有九個支柱，我給它們編號了，但是没有什麼好的理由，没有足夠的醫囑。凱倫，不是按優先順序。它們絕對不是你需要應用它們的順序，但我不知道。哪一個應該排在第一位，哪一個應該排在第九位，但是為了方便起見，我已經給它們編號了，這樣你就可以回來找他們了。

And so, you knowhow far along the journey you've gone. Last story, before we start being anentrepreneur is like buying an empty lot and deciding to put up a house, yougot to pick where the lot is. You get to pick the design of the house. If youdon't like the lot, don't buy the lot. If you don't want to live in a houselike that, Don't build a house like that.
所以，你知道你已經走了多遠。最后一個故事，在我們開始成為一個企業家之前，就像買了一塊空地，然后決定建一棟房子，你必須選擇這塊地的位置。你可以選擇房子的設計。如果你不喜歡這個地段，就不要買它。如果你不想住那樣的房子，就不要蓋那樣的房子。

The argument forbeing an entrepreneur is that we have a chance, which means we have anobligation to make things better, but you get to pick, you get to pick yourcustomers, which means you get to pick your future. You get to pick what youoffer, which means you get to pick what you build. That's a choice.
作為一個企業家的理由是我們有機會，這意味著我們有義務把事情做得更好，但是你可以選擇，你可以選擇你的客戶，這意味著你可以選擇你的未來。你可以選擇你所提供的，這意味著你可以選擇你構建的。這是個選擇。

If you don'tlike the way the world is aligning with your choice. Make a different choice.The most frustrating slog and entrepreneur can face is falling in love with herchoice and then arguing with the world about it for too long. The alternativeis different. The alternative is to realize that you're here to serve and thatyou're here to make a difference.
如果你不喜歡這個世界和你的選擇一致。做出不同的選擇。企業家和企業家最令人沮喪的是愛上她的選擇，然后與世界爭論太久。另一種選擇是不同的。另一種選擇是意識到你來這里是為了服務，你是來改變現狀的。

And if you aremaking a difference, the systems work a lot better. So find the lot you need.Build the house you're comfortable with make something and then say to theworld here, I made this.
如果你能改變現狀，系統會更好地工作。所以找到你需要的東西。蓋一座你覺得舒服的房子，然后對全世界說，這是我做的。

Okay, here wego. Excited to be on this journey with you. Thanks.
好吧，開始吧。很高興能和你一起旅行。謝謝。

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