The Simplicity Cycle: The Field Guide to Making Things Better Without Making Them Worse (Dan Ward) - We tend to be drawn towards complexity, when deep down we yearn for simplicity - Simplicity is a combination of complexity (features) and “goodness” (functionality) - True productivity is maximizing the value of existing features Andrew Smith: Founder of ProRustics Home & Furnishings https://www.facebook.com/prorustics/ Instagram - @ProRustics