Woke-ism is being infused into every aspect of American life. On this week’s SitRoom, we were joined by three leaders intent on pushing back against Woke Capitalism and Woke Academia. Will Hild led a 7-figure ad campaign attacking American Airlines, Nike, and Coca-Cola for increasingly putting Wokeness ahead of their customers and recently issued statements against Republican-led legislation in several states. James Lindsay, bestselling author of Cynical Theories, founder of New Discourses and one of the world’s leading experts on Woke-ism, joined us to explain the “Lab-Leak Theory” that explains the strategy guiding Woke, and much more. Kenny Xu, President of Color Us United, spoke with us about their mission and his upcoming book, An Inconvenient Minority, as well as his lawsuit against Harvard for discrimination against Asian Americans. Frayda Levy is a philanthropist and founder of Color Us United. As an owner of a book-distribution business in New Jersey, she discovered that a little advocacy effort could yield large results in protecting her industry from damaging policies.