Listen to this interview of Jo Mackiewicz, Professor of Rhetoric and Professional Communication at Iowa State University and editor of theJournal of Business and Technical Communication. We talk about welds that hold and about sentences that stand. Jo Mackiewicz : "Oh, I'd definitely agree that people can be motivated in what they're learning when they appreciate theartof it. I mean, for instance in welding, you need to put in a certain number of hours in order to have your mind and your body work as one in this technique — you know, you need tobecomethe technique. And that kind of thing doesn't just happen. Your body has to do it over and over and over again for you to become an artist, or in the terms I use in the book, an expert. And those hours that you spend practising in a welding program, or in a writing program for that matter — those hours are all just building up your practice hours, building up your technique, and you keep continuing on towards true expertise." Contact ...