Whisky Loot and Gin Loot are liquor subscription businesses. In the discussion we cover; - How Joel is disrupting the traditional retail model/experience for selecting and buying spirits - The benefits of a direct to consumer business like this - The paradox of choice when it comes to making a decision If you are interested in trying Whisky Loot and/or Gin Loot out use promo code TRR20 for 20% off your first order Whisky Loot https://whiskyloot.com/ Gin Loot https://ginloot.com/ Click here to donate/support my challenge in Fred's Big Run and support the Fred Hollows Foundation https://www.fredsbigrun.org/fundraisers/tedrichards/freds-big-run-2021 Follow me on Instagram Instagram: https://www.instagram.com/tedrichards25/?hl=en