Why do we love hate-watching certain films and series? Matchmaking reality TV show Love Island is a guilty pleasure for many of us, and it’s back on TV screens for the summer. The latest group of contestants have entered the villa, aiming to couple up and take home the £50,000 main prize. Love Island is a typical example of a show that people love to hate-watch. The practice has become more and more widespread in recent years with the rise of streaming platforms. It seems mutual hatred makes for a strong bond! How exactly does one hate watch then? Why do people keep watching shows they don’t like? In under 3 minutes, we answer your questions ! To listen to the last episodes, you can click here : How can the unisex condom improve my sex life? What is citizen science, the concept opening up research to the general public? What are the benefits of slow sex? A podcast written and realised by Joseph Chance. In partnership with upday UK. Learn more about your ad choices. Visit megaphone.fm/adchoices