Many SaaS startups are launched out of services companies. Yaw was running an agency building apps, and kept seeing a consistent pain point in his ecommerce clients’ workflows. So he built a SaaS product to address the need, and boom, his startup Malomo was born. This is a common founding story, but it’s often underappreciated as an entrepreneurial path. Hear Yaw’s story, and what other services founders can learn from his journey.Key Takeaways:[3:56] Best practices for building products that Yaw has learned as an agency founder and a SaaS founder[11:36] Yaw's path from building products for others to building something of his own[17:25] Validating a solution before building[20:36] A walled garden between Malomo's product and services teams[25:18] The role of services in a SaaS companyMentioned in this episode:Sign up for OpenView's weekly newsletterYaw Aning, Cofounder and CEO of MalomoMalomoSubscribe toBlake Bartlett on YouTube.Podcast produced byOpenView.View ourblogfor more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook