As one of the “sharks” on ABC’s hit TV show Shark Tank, real-estate powerhouse Barbara Corcoran has ponied up her own money and invested in twenty-two businesses, competing fiercely and publicly to make the deals, then shepherding them to success. In this masterclass, Corcoran takes you behind the scenes of her life and business, including actionable insights into how she built her unique brand of ‘as seen on TV’ venture capitalism. Under her savvy tutelage, you’ll learn how to make bold moves at opportune moments and then market your way to success.
What You'll Learn
- How to build a powerful brand
- How to separate work from life
- How to expand in bad times
- How to attract investors
- What traits should be valued in recruitment
1. Build a Powerful Brand
Barbara Corcoran knows better than most what it takes to build a powerful brand. 28 years after founding The Corcoran Group, her real-estate company, she sold it for twice its estimated value. As she puts it: “They paid me for my sales . . . but then they paid me double for my brand.” Brand-building isn’t happenstance – a lucky byproduct of professional success – it’s a daily practice, and time spent becoming a name to be reckoned with is time well spent. “Good old fashioned grandstanding...
2. Divide Work From Home
“Work-life balance”? Forget about it, says Barbara Corcoran. If you’re an ambitious person with a demanding career, the best you can hope for is “work-life separation”.
3. Expand in Bad Times
All industries experience market fluctuations, but nowhere are they so pronounced as in real estate. Yet Barbara Corcoran advises ambitious, growing businesses to take advantage of even the most extreme downturns as an opportunity to pull focus from more established competitors.
4. Attract Investors
On the television show “Shark Tank”, real estate mogul Barbara Corcoran and other investors hear hundreds of pitches from hopeful entrepreneurs. The most promising pitches lead to a “feeding frenzy” in which the investors do battle over who gets in on the ground floor. So what factors lead to success or failure in the all-important pitch?
5. Recruit Sales Talent
It happens to the best of us. We’re desperate for help, our business is growing faster than we can keep up. And so anyone who has the skills we’re looking for on a resume seems like an ideal candidate. Barbara Corcoran, the lovable shark on ABC’s start-up competition show, “Shark Tank,” the Co-Founder of Barbara Corcoran Venture Partners, and author of Shark Tales, a book in which she offers her best advice for anyone starting a business, recommends that you never look at another resume aga...