Brainstorming. At this point, even the most staid, old-fashioned, conservative companies in the world understand its value. It helps companies innovate! It taps into the creative power of collaboration! But very few know how to brainstorm effectively, and what do with all those ideas afterward. Brainstorming sessions, often lead to a cellphone snapshot of the whiteboard. This, says Bill Burnett, is “where good ideas go to die.” But with a few simple guidelines, brainstorming can become a powerful tool to generate great ideas and bring the best ones into reality.
What You'll Learn
How to brainstorm effectively
How to apply Ethnography to designs
- Director of the Design Program, Stanford University
Brainstorming. At this point, even the most staid, old-fashioned, conservative companies in the world understand its value. It helps companies innovate! It taps into the creative power of collaboration! But very few know how to brainstorm effectively, and what do with all those ideas afterward. Brainstorming sessions, often lead to a cellphone snapshot of the whiteboard. This, says Bill Burnett, is “where good ideas go to die.” But with a few simple guidelines, brainstorming can become a power...
When you’re studying a group of people, trying to understand what makes them tick when it comes to the kinds of problems your company can solve, it’s helpful to have a framework to guide your observations. The AEIOU method, a favorite of designers and anthropologists, breaks down the key areas you need to pay the closest attention to: activities, environments, interactions, objects, and users.
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