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Brainstorm

Like a Designer, a course by Bill Burnett.

Bill Burnett

Bill Burnett

Director of the Design Program, Stanford University

Brainstorm
  • Overview
  • Episodes
  • Recommended for you

Overview

Brainstorming. At this point, even the most staid, old-fashioned, conservative companies in the world understand its value. It helps companies innovate! It taps into the creative power of collaboration! But very few know how to brainstorm effectively, and what do with all those ideas afterward. Brainstorming sessions, often lead to a cellphone snapshot of the whiteboard. This, says Bill Burnett, is “where good ideas go to die.” But with a few simple guidelines, brainstorming can become a powerful tool to generate great ideas and bring the best ones into reality.


What You'll Learn

  • How to brainstorm effectively

  • How to apply Ethnography to designs

Episodes

2 Episodes

1. Brainstorm like a Designer - Bring Your Ideas into Reality

7min

Brainstorming. At this point, even the most staid, old-fashioned, conservative companies in the world understand its value. It helps companies innovate! It taps into the creative power of collaboration! But very few know how to brainstorm effectively, and what do with all those ideas afterward. Brainstorming sessions, often lead to a cellphone snapshot of the whiteboard. This, says Bill Burnett, is “where good ideas go to die.” But with a few simple guidelines, brainstorming can become a power...

2. Empathize like a Designer - Ethnography in Practice

10min

When you’re studying a group of people, trying to understand what makes them tick when it comes to the kinds of problems your company can solve, it’s helpful to have a framework to guide your observations. The AEIOU method, a favorite of designers and anthropologists, breaks down the key areas you need to pay the closest attention to: activities, environments, interactions, objects, and users.

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