【Background】【背景介紹】今天，我們很榮幸地邀請到了Netflix，網飛公司的產品創新副總裁托德·耶倫，他將用實際案例向我們展示，如何利用AB測試的方法，去探索用戶真正喜愛的節目。Netflix started out as a more convenient alternative to brick-and-mortar video stores like Blockbuster. At this point, most of those stores no longer exist and Netflix is competing against Amazon, Hulu, and more for control of the streaming video space.說到網飛，你一定不會感到陌生，它出品了《紙牌屋》、《超膽俠》等眾多大熱的美劇，一直以來都保持了高質量的制作水準和關注度。在事業起步階段，網飛作為更加便捷的視頻租賃提供商，替代了像百視達這樣的實體錄像帶租賃公司。在這之后，絕大多數出租實體錄像帶的商店都銷聲匿跡了，而網飛的競爭對手，也變成了亞馬遜和Hulu這樣的IT企業，他們在流媒體領域展開了激烈的爭奪。What sets Netflix apart is its unique approach to user experience. Beyond just acquiring great content company has focused most of its efforts on connecting individual viewers with precisely the content they’ll en...