Jann Mirchandani is the founder of Westchester Marketing Cafe, a Certified Women Owned Business and a cornerstone Marketing and Web Development resource for Westchester County (just north of Manhattan and the Bronx). Jan started this venture in 1999, with a ton of experience in the field but without much startup planning. She operated forsix (!) years on word-of-mouth, no-marketing-whatsoever client procurement. After that healthy amount of testing, developing and refining Westchester Marketing Cafe'sfocus, Jann unleashed her marketing expertise and grew the company into one of the most respected and trusted marketing firms in the area. We at ELW Podcast are thrilled to join Jann in an extensive look at a universal moment in business growth:the moment you decide to go digital (and the many moments when you considerupgrading your digital presence). What should you handle yourself? What should you outsource? What platform(s) should you use? Where do you turn when you have a question a...