Every podcaster is looking for ways to grow her audience. Why? Hopefully, it's for reasons bigger than our own ego (if it's not, please — STOP podcasting right now). The best reason to work toward podcast audience growth is to better serve those who find our show interesting and or helpful. I know you agree with me, right? Scott Johnson is a guy who does that through a couple of podcasts, but the one we focus on in this conversation is what he calls his "passion project" — "What was that like?" It's an intriguing show that interviews real people about the bizarre and sometimes painful experiences they've had in life. (Check out this episode, "https://whatwasthatlike.com/2021/07/30/robert-was-in-a-gunfight-with-pirates/ (Robert was in a gunfight with pirates)" to get a taste for yourself). Scott and I discuss the MAIN thing he's done to keep his audience growth heading upward — and it comes in THREE forms. He breaks it down on this episode. You'll enjoy this episode if you're inte...