How successful can a niche podcast be?The answer likely depends on the niche. For example, back on episode 154 of this podcast Glenn Hebert, the personality and power behind The Horse Radio Network said this about his niche: ”(Annually) We are well into five figures, and you know, in our niche, we’ll probably never get to six figures. I don’t see us ever doing that.” But his comments are about an expensive and specific niche, horses. What about if the niche in question is broader but very popular? Like Bourbon?While he was still in college, Kenny Coleman became a fan of bourbon (makes sense) and got into the “Bourbon Culture” from there. His interest became a passion and his passion has turned into a multi-six-figure business, all built on the back of a podcast that happened to become very, very popular. My theory? Kenny pursued something he loved that many others were growing to love at the same time, and he saw an opportunity to serve people like himself. Kenny and Ryan star...