Ari Tulla is a San Francisco-based entrepreneur and the co-founder & CEO of the smart nutrition service, Elo, whose mission is to transform food from the leading cause of disease to medicine. Previously, Ari was the CEO of Quest Analytics, the market leader in doctor data and network management and before that the co-founder and CEO of BetterDoctor. Ari is also an active angel investor and advisor with a portfolio of 40 startups, including Virta Health, Good Eggs, and Ōura. In today’s episode Ari recounts his journey from a young Gaming enthusiast in Finland to co-founding a health tech startup in Silicon Valley. We talk about the power of technology and human inability to understand exponential growth. What the future of healthcare looks like against a backdrop of rapid technological innovation. The wake up call that caused him to change his approach to nutrition and wellness. The concept of Smart Nutrition and how Elo health personalizes nutritional supplements to optimize your health and performance. Mentioned in Today’s Show: Elo health: https://www.elo.health/ Follow Ari Tulla: Website - https://www.aritulla.com/ Instagram: @aritulla For Our Listeners: Hyperice 10% discount for our listeners - https://bit.ly/3IalDa1 Libsyn use promo code “KEN” for 2 months FREE - https://bit.ly/3tNkpxC Follow The Professional Athlete Podcast with Ken Gunter: Instagram: @kengunter_tpa Website: https://www.kengunter.com/ YouTube: Ken Gunter https://www.youtube.com/channel/UCRhgjkoSiJXAbS_MIasvvzQ/ Facebook: https://www.facebook.com/kengunterpodcast Audio recorded with SquadCast: https://squadcast.fm/?ref=kengunter Audio Produced By: Justin Gunter Show Produced By: Ken Gunter, Justin Gunter Content Designer: Austin Suit Music: “Up and Down” by Patrick Sweany