A Funnel Approach to Refining Innovative Products -【有聲書】The Kula Ring | Himalaya有聲

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A Funnel Approach to Refining Innovative Products

31min2022 JUL 12

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Solving your customers' problems and creating a product they’ll want to purchase is at the forefront of all research and development departments. In today’s episode, Chris Witt, Vice President and General Manager of Portfolio Solutions at Tektronix, sits down with us to review his funnel approach to innovation and how it drives the process of developing the right products for his market. He explores how they understand their customers' problems to approach the launch of their refined disruptive products.

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