Building a Voice of Customer System to Enhance Customer-Centric Decision Making -【有聲書】The Kula Ring | Himalaya有聲

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Building a Voice of Customer System to Enhance Customer-Centric Decision Making

40min2022 JUL 19

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In today’s episode, we chatted with Cynthia Kellam, Global Senior Director, Digital, Data and Customer Experience Center of Excellence at TE Connectivity, again to discuss how collecting and using digital data can create better customer experiences. She explains their journey of building a better Voice of Customer system to help all business units in TE Connectivity make customer-focused decisions. Cynthia explains how she avoids survey fatigue, uses automation techniques, and visualizes data for actionable success.

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