Who is Alyce Tran? With a first class honours degree in law and commerce, Alyce started her career as a corporate lawyer. In August 2014, Alyce and her co-founder Tania Liu launched their accessories line as a passion project, while both still practicing law. Fast forward to now, and the brand has become an international success with stores across Australia, Singapore and the US, where it is opened its stores in Saks Fifth Avenue, making TDE the first contemporary accessory brand to receive a leasing deal with the luxury department store. As co-founder and Creative Director of TDE, Alyce is responsible for the strategic direction, growth plan, marketing across online and offline channels and visual aesthetic of TDE for both brand and product. She has run the everyday operations of TDE from day one. Alyce is constantly spearheading the advancement of the brand both in the local and international market. She is currently executing the expansion of the brand both online and offline in ...