Who is Shira O'Sullivan? Shira O'Sullivan is the co-founder and director of gentSac. Shira O’Sullivan co-founded premium men’s grooming brand gentSac with her partner Ross in 2015. With an ambition to transform the way men approach personal grooming, the brand is at the forefront of tailored subscription options and is currently the only offering of its kind in Australia. A personalised, easy-to-use service, gentSac offers specially curated Sacs filled with male essentials that can be purchased as a subscription or on a one-off basis to encourage men to take pride in their daily grooming. In her late teens gentSac founder Shira began her retail career with Australian women’s fashion brand CUE clothing. She quickly established herself as one of the top sellers in the business nationally and moved through the ranks into the management team where she oversaw flagship stores. Her dynamic approach to sales had a major impact on the business and after some great achievements she took o...