The AFL is the latest organisation to enter the Metaverse in a joint partnership with the digital agency, Be Media. Jordan Fogarty, the company's CEO and founder, has kept in step with web 1, 2 and 3, which Animoca Brands have since acquired for a 67 per cent stake at a valuation of more than US$5 billion. Jordan and Mark discuss how NFTs can design unique ecosystems and opportunities for your business, the process of acquisition and the joint NFT project with the AFL teams. **** TAKE OUR 2022 SURVEY **** APPLY FOR S2 SURVIVE + THRIVE **** Join the Facebook Group. Follow Mark Bouris onInstagram,LinkedIn&YouTube. Want to grow your business and stay ahead of the pack?Access Mark Bouris' Masterclasses. See omnystudio.com/listener for privacy information.