Daily Jocks is an underwear and lifestyle brand established in 2010 by Nic Egonidis. What started as a Facebook community page is now an all-inclusive apparel brand that also entertains people's kinks. The progressive brand has recently undergone business soul searching After targeting a predominately gay male audience, DailyJocks is expanding its offering toward all members of the LGBTQIA+ community. But what's the risk? Nic and Mark chat about a business's social responsibility, the cost that comes with that and why there are diminishing returns on working too hard. *** TAKE OUR 2022 SURVEY **** APPLY FOR S2 SURVIVE + THRIVE **** Join the Facebook Group. Follow Mark Bouris onInstagram,LinkedIn&YouTube. Want to grow your business and stay ahead of the pack?Access Mark Bouris' Masterclasses. See omnystudio.com/listener for privacy information.