Alice Milligan, CMO of Investment Management giant Morgan Stanley feels that “your career is a marathon, not a sprint”. Her path as an integral part of marketing, UI/UX, and growth strategies for companies such as American Express, Citibank, and E-Trade, has given her the ultimate marketing tool belt to tap in her current role. In this episode, Alan and Alice discuss how Morgan Stanley has been able to connect to a new younger wealth management audience, why being unique is your superpower, and why data and analytics are the lifeblood of marketing today. In this episode, you'll learn: How Morgan Stanley bridges the gap between their core clients and their new clients How the use of Ambassadors drives the conversation for Morgan StanleyThe importance of workplace collaboration Key Highlights [02:26] Alice’s career journey [06:55] How Alice’s role as is CMO defined [08:45] Managing the complexity of Morgan Stanley's portfolio [11:00] Broadening Morgan Stanley's appeal [13:20] Bala...