Vinoo Vijay, now CMO of Truist Financial, is back on the show to discuss purpose-driven strategic marketing. During his first episode with us, Vinoo shared his story about coming to the US at age seventeen, eventually leading him to be the CMO at H&R Block, Ally, and now Truist. In this episode, Alan and Vinoo discuss how his team carefully balances technology with touch to create a client experience unlike any other in the banking space. Vinoo shares about developing and positioning the Truist brand, how his team reinforces purpose on a daily basis, and his vision for marketing. Listen in for Vinoo’s advice on weaving your purpose into your daily life and making your strategic marketing efforts a success. In this episode, you'll learn: Empower your team to align their personal purpose with your organization’s purpose Identify your problem before attempting a solution Reinforce your purpose on a daily basis Things to listen for: [03:00] Vinoo’s career journey and passion for fina...