Building a Voice of Customer System to Enhance Customer-Centric Decision Making - The Kula Ring Audiolibro

Explorar

Descargar App

The Kula Ring

Building a Voice of Customer System to Enhance Customer-Centric Decision Making

40min2022 JUL 19

Reproducir episodio

Likes

Comentarios

Detalles

In today’s episode, we chatted with Cynthia Kellam, Global Senior Director, Digital, Data and Customer Experience Center of Excellence at TE Connectivity, again to discuss how collecting and using digital data can create better customer experiences. She explains their journey of building a better Voice of Customer system to help all business units in TE Connectivity make customer-focused decisions. Cynthia explains how she avoids survey fatigue, uses automation techniques, and visualizes data for actionable success.

ver más

Building a Voice of Customer System to Enhance Customer-Centric Decision Making

40min

A Funnel Approach to Refining Innovative Products

31min

Bridging the Organizational Data Gap to Build Better Decision-Making Tools

33min

Identifying Customer Needs for Increased B2B eCommerce Functionality

36min

Developing a Third-Party and Distribution Channel Ecommerce Strategy

28min

Going Outside Your Comfort Zone To Create A Digital Footprint

32min

How an Industrial Manufacturer is Investing in Startups to Unlock New Revenue Streams

38min

Influencing Word-of-Mouth Messaging in B2B Niche Markets