John Timar (Kill Cliff) - Why they doubled down on their core audience in times of doubt, How the Navy SEALs inspired the creation of the brand, and His approach to partnerships for growth -【有聲書】The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

John Timar (Kill Cliff) - Why they doubled down on their core audience in times of doubt, How the Navy SEALs inspired the creation of the brand, and His approach to partnerships for growth

0s2022 JUN 29

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Our guest today is John Timar, CEO of Kill Cliff. Kill Cliff is America’s best-selling clean energy drink and the official drink of the Atlanta Braves. We discuss how the Navy Seals impacted John and led the founding of Kill Cliff, some of the creative marketing initiatives Kill Cliff has done the past few years including a partnership with Joe Rogan, why at one point they considered a rebrand, and how they doubled down on their core audience and release new SKUs. Without further ado, here’s John. Why did you want to be a Navy SEAL? What was the hardest part of becoming a SEAL? What did you most learn from that experience? How was the transition to civilian life? How was the transition from SEALs into business? What did you first do after the SEALs?Don’t have the community Why did Todd Ehrlich found Kill Cliff? What was the insight? How did you know Todd? When you say lost its way, give an example of something that the company did that was inauthentic to the brand? What were some...

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