Free Resources: Lesson Module | Quiz & Vocab | PDF Transcript Hello and welcome back to the Business English Skills 360 podcast. I'm your host, Tim Simmons, and today I want to look at making your ideas stick. Have you ever been in a meeting or listened to a presentation where someone talks about their big idea? And then, forty PowerPoint slides later, you're still not quite sure what they're talking about, or why their idea is so great? Well, there might be a good idea somewhere behind it all, but for some reason it didn't stick. On the flip side, there are ideas that you couldn't forget if you wanted to. For whatever reason, people understand them, they remember them, and they get behind them. The ones that stick are the exceptions. Business history is littered with ideas - for products or business models - that never became popular. So what's the difference? Why do some ideas stick while others die a sad death? In our last lesson, I talked about keeping it real and keeping it rel...