Free Resources: Lesson Module | Quiz & Vocab | PDF Transcript Hello and welcome back to the Business English Skills 360 podcast. I’m your host Tim Simmons, and today I want to give you some tips for using metaphors to make your speech more powerful. Have you ever heard of Alfred Sloan? He was the head of General Motors during the Great Depression. He once gave a speech where he talked about GM at the time as a “great ship in a fierce storm.” From that description, you get a sense of danger, of a big boat getting tossed around in the unpredictable ocean waves. And you can imagine that everyone on that ship has to work hard to get through the storm which, like all storms, would one day end. Alfred Sloan was using a metaphor. GM isn’t really a ship. And the economy isn’t really an ocean. He could have talked about how the company needed to improve its balance sheet during a time of economic uncertainty. But a ship in a storm is a much more memorable and impactful way of describing...