The Psychology of Attention with Nir Eyal, Author of "Indistractable"
My guest today is Nir Eyal, who writes and teaches about the intersection of psychology, technology, and business. The MIT Technology Review dubbed Nir, "The Prophet of Habit-Forming Technology." Nir has taught at the Stanford Graduate School of Business and the Institute of Design at Stanford. He's the author of two bestselling books, "Hooked" and "Indistractable: How to Control Your Attention and Choose Your Life". We explore the the psychology of focus, and how to channel your mind to achieve more.