In this episode, my guest is Brandon Lucero. Brandon is the founder of Sold With Video and creator of The Video 4x Effect. His work focuses on shifting how online content is created and distributed by changing beliefs and shifting perspectives according to the psychology of selling products online. We discuss his philosophy on messaging in terms of authenticity, growth and content creation. Resources from this Episode & Working w/ Me Listen to The New Generation Entrepreneur Podcast: https://podcasts.apple.com/us/podcast/the-new-generation-entrepreneur-podcast/id1509526556 Follow Brandon on Instagram: @iambrandonlucero Check Out Brandon’s Youtube Channel: youtube.com/user/soldwithvideo Get on my Email List for Free Goodies + Weekly Inspiration: micahfolsomfit.com/dyc My Website: micahfolsomfit.com Connect w/ me on Instagram: @lifeonfolsomfarm New Coach Mentorship: micahfolsomfit.com/transformyourlife Work w/ Me on your Health Goals in my Virtual Gym: micahfolsomfit.com/getfit Get on my Email List for Free Goodies + Weekly Inspiration: micahfolsomfit.com/dyc Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy