In this episode, founder of FormulaPublisher.com, Colin J. Campbell, WELCOMES you and shares... Colin's personal "story of origin" and why he started Formula Publisher. The enormous benefits you can achieve by publishing content online and offline. Secrets of how to get yourself out of "commodity status" and find your own "category of 1" (increase your perceived value and get more clients and customers at higher prices). Different ways you can use a BOOK to get referrals, media exposure, new leads, and sales. More more more.