Chinese novelties firm looking for different growth path from Pop Mart 中國新潮玩企業探索不同於泡泡瑪特的發展路徑 In a shopping mall in Hopson One Mall in Yangpu district, Shanghai, hundreds of visitors line up at a popup store. They are drawn by a popular item — squishy cake toys — colorful, foam squeezables designed for stress relief and fashion statements. Unlike ultra-squishy toys, this item has a firmer foam texture, great for office desk decor, party gifts or relieving work and school pressure for both kids and adults alike. 在上海楊浦區合生彙購物中心的一家快閃店外，數百名消費者排隊等候。他們被一款熱門商品吸引——解壓蛋糕玩具。這類色彩鮮豔、柔軟可捏的泡沫玩具，既能緩解壓力，也成為一種時尚表達。與極度柔軟、容易變形的傳統解壓玩具不同，這款蛋糕玩具采用更具支撐感的泡沫材質，既適合作為辦公室桌面裝飾，也可作為派對禮物，同時能夠幫助兒童和成年人緩解學習與工作壓力。 The squishy cake toy comes in a variety of scrumptious shapes — strawberry, cherry, croissant and mushroom. Each of th...