China Daily英語新聞 | 中國日報
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Smartphone manufacturer OPPO said on Monday it had imposed strict penalties on senior executives responsible for its China market, including Senior Vice-President Duan Yaohui, following backlash over a controversial Mother's Day marketing campaign, and issued a fresh apology acknowledging "serious shortcomings" in its values and judgment. 智能手機廠商 OPPO 於週一表示,因母親節爭議營銷活動引發輿論反彈,公司已對中國市場相關高管處以嚴厲處分,其中包括高級副總裁段要輝,並再次發布致歉聲明,承認在價值觀與判斷力方面存在 “嚴重缺失”。 The controversy stems from a promotional campaign released on Friday that drew criticism online for a line suggesting a mother had "two husbands" — her actual husband and the other her celebrity idol, whom she sees only twice a year but dresses up to meet. 此次爭議源於 OPPO 週五發布的一則營銷宣傳內容,文案中有一句表述稱一位母親擁有 “兩個丈夫”,一位是現實中的丈夫,另一位是明星偶像,這位母親一年僅能見偶像兩次,卻仍會精心打扮前去赴約,該內容在網絡上引發批...

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