Hello everybody. This is the 21st episode of the Black Yoga Superstars Podcast. Our podcast is all grown up now! This time I’m reading Chapter 5 from a fascinating book titled Buyology, Truth and Lies About Why We Buy by Martin Lindstrom (get it on Amazon). It’s about what companies do to get us to buy from them instead of some other company or some actual person. Lots of life-changing info in that book. After you listen, let me know what you think about it. Email me at contact@blackyogasuperstars.com. Take care of yourself. Listen on iTunes | Stream it here | Download the MP3 Music Hans Zimmer – Dream is Collapsing (Inception Soundtrack) [youtube | download] Arcade Fire – Milk & Honey (Her Soundtrack) [youtube | download]