▍原文 American high-end activewear brand Alo Yoga, famous for blending yoga wear with street fashion, officially kicked off its Chinese expansion on Aug 12 by opening its Tmall flagship store. The move comes as China’s premium athleisure market grows increasingly competitive—standing out in the 1,000-yuan yoga pants segment is tough, with Lululemon widely seen as its biggest rival. Alo also has to reclaim the market from its own knockoffs, which sell for as little as 39.9 yuan. ▍語言點 1. high-end adj. 高端的，高檔的 activewear n. 運動服飾 blend A with B 把A和B融合在一起 blend traditional elements with modern design 把傳統元素融入現代設計 kick off 正式啟動，拉開序幕；開球 kick off a campaign 啟動一場營銷活動 kick off a new season 開啟一個新賽季 premium adj. 高端的，優質的 和high-end意思接近，但更強調“物有所值的高品質” athleisure 運動休閒風 athletic（運動的）和leisure（休閒）合成詞 stand out 脫穎而出 segment n. 細分領域，細分市場 reclaim sth from… 從...