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Beyond The Squat: Exploring Behavior & Economics In Fitness - With Andrew Gavigan

Where Does Fitness Equipment Come From? Pt 2: Are Patents Really Worth the Trouble

19min2020 FEB 21
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Patenting a product can be a difficult and expensive process. but the major value might be in the marketing value of that patent. In this episode of Beyond The Squat, we talk to 4 professionals from the fitness equipment industry about patenting their products and what their experience with the U.S. Patent And Trademark Office is like.

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