COACH JENNY - EPISODE 43 - GILAD JACOBS - Recover Like the Pro’s with NormaTec CEO Gilad Jacobs Gilad Jacobs is the CEO of Boston-based NormaTec Industries, a global leader in medical and sports technology. The son of NormaTec’s founder, Dr. Jacobs, Gilad saw incredible potential in harnessing the science behind his mother’s work, and customizing it to benefit athletes, leading him to grow it from a small medical device company into the revolutionary sports and medicine company that it is today. I’ve used the Normatec Recovery System for years and I think it is the coolest recovery product around. In this episode, we talk about its origin in the medical world, how it made its way to the sports industry with pro endurance athletes, and how it works to help athletes recover and perform better. TIMELINE HIGHLIGHTS: 1:41 HOW GILAD STARTED IN THE INDUSTRY 8:33 HOW LOWER COSTS BRINGS TECH TO MORE ATHLETES 14:21 NORMATEC PROTOCOL FOR WARM-UP vs RECOVERY 20:10 HOW NORMATEC COMPARES TO O...