Geoffrey Moore, the author of numerous marketing books (including the all-time classic – Crossing the Chasm), discusses how COVID affected the Chasm and how SaaS companies should apply the blueprint to SMB and Enterprise target markets. He also speaks about Geoffrey’s newest book, Zone to Win, written for later-stage technology companies. BIO Geoffery Moore is a best-selling author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, Gainsight, Google, and Splunk. TIMESTAMPS 03:08 Crossing the Chasm in a few words 08:10 COVID’s effect on Chasm 11:02 Chasm’s blueprint for SaaS companies 13:55 SMB vs Enterprise approach to Chasm 15:27 Case Study 19:58 Geoffrey’s most important books Season B is sponsored by Celigo, IPaaS for mid-market companies.