Most of the sales training programs out there focus on objection handling. But there is little known information about objection prevention. Which of the two is more important? This is what we discuss in this podcast episode with our CEO, Matt Ryder. We talk about the differences between objection handling and objection prevention. We also share our own insights on which is more effective during sales conversations and who needs to learn what first, especially if you’re someone who’s new to sales. So if you’re confused between objection prevention and objection handling, this is an episode you should definitely jump on in today. In this episode, we cover: [0:00] Introduction [2:03] Why do most sales trainings focus on handling objections? [4:22] How are you creating sales resistance in a call? [6:05] When sales resistance happens you cannot get it back [9:31] How I came up with objection prevention [12:35] What should you learn first? [15:20] How to handle multiple objections [18...