The 2026 FIFA World Cup, which is scheduled to take place from June 12 to July 20, is emerging as a major global marketing stage for Chinese brands seeking to expand overseas, as fragmented viewing habits and digital advertising tools reshape how companies participate in top-tier sports events. 2026年國際足聯世界杯將於6月12日至7月20日舉行。隨著觀眾收視習慣日趨碎片化，數字廣告工具改變企業參與頂級賽事的方式，本屆世界杯正成為中國品牌拓展海外的重要全球營銷平臺。 The tournament, jointly hosted by the United States, Canada and Mexico, is expected to attract more than 6 billion viewers worldwide, with overall exposure projected to rise 20 percent from the previous soccer World Cup, according to a recent survey by global advertising technology company The Trade Desk. 全球廣告技術公司萃弈（The Trade Desk）最新調查顯示，本屆賽事由美國、加拿大、墨西哥聯合舉辦，預計將吸引全球超60億觀眾，整體曝光量較上屆世界杯增長20%。 Chinese companies increasingly see the World Cup as more than just a platform...