Frank Klesitz on Selecting the BEST Video Topics for Your Database
By now, we all know how important video is in getting our databases to know, like, and trust us. However, many of us are held back from getting started because we just don’t know what to say.
Getting over the fear of being on camera is one thing, but figuring out what to speak about in our videos is a challenge all on its own. Where do we even begin to look for topics sure to excite our audiences?
With so much video content online already, we also have to think about what will be most relevant to our databases. How can we be sure we’re sharing the content people want?
In this episode, co-founder and CEO of Vyral Marketing, Frank Klesitz shares how to find topics that attract bigger audiences and retain the viewership we already have.
"When it comes to video topics, Q&A is the way to go. " -Frank Klesitz
Three Things You’ll Learn In This Episode
Why asking questions is crucial for effective marketing: To get the most out of our marketing, we have to go beyond sharing content with our audiences and truly engage with them. Stimulate meaningful conversations by creating Q&A videos and using social media to ask our databases their thoughts.
How to make sure we’re creating the content people want: Picking a topic for our videos can be a daunting task, but we have all the answers in our emails. Look for recent questions received and turn the response into a video- there are bound to be others in our database with similar concerns.
The content that will elevate us to experts in the eyes of our audience: Everyone is interested to know how national stories will impact them personally, so take a look through recent real estate-related stories on Google News and put a local spin on them. That being said, it’s always wise to stick to the story itself and avoid getting into the political side of it.
Frank Klesitz is the CEO and co-founder of Vyral Marketing, a done-for-you video marketing firm geared towards helping entrepreneurial professionals across industries retain existing clients and increase new client generation. Passionate about helping his clients achieve their full potential, today Frank oversees Vyral Marketing’s mission, vision, culture, and values.
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Other links mentioned in this episode:
Books mentioned in this episode:
The Millionaire Real Estate Agent by Gary Keller https://www.amazon.com/Millionaire-Real-Estate-Agent-About/dp/0071444041